Resources Library

12 Dec 2025

In this episode of Let’s Talk Loyalty & Loyalty TV, Amanda Cromhout sits down with Dr Melanie Van Rooy to explore what it truly takes to run a loyalty programme that has delighted nearly 13 million active members for over three decades.

10 Dec 2025

Who holds the title for the world's best retention strategy? It’s not an airline or a coffee chain. It’s the guy in the red suit. Santa Claus has cracked the code on global cross-border loyalty, boasting unmatched LTV.

09 Dec 2025

In this episode of Loyalty TV, we sit down with Shaun, a seasoned expert in loyalty and marketing with nearly two decades of experience shaping partnership and customer engagement strategies for some of the world’s most recognisable brands